Nov 09 - Smoke Free 2009 Campaign
When COI News (a government division) embarked on their month long ‘Smoke Free’ campaign they looked to OZ Promotions for help with a certain 7 foot ambassador.

Percy the penguin shadowed a huge Promotion Road Show that covered the whole of the North of England from Manchester City Centre to as far North as Carlisle. Percy was an instant hit with all age ranges wherever he went and helped drive home the ‘stop smoking’ message in his own unique way. Daily blogs were created so that people could follow him on his travels and arrange to meet the teams for photo opportunities and to shake his fin in person.Here we see Percy on the Press launch with the Smoke free Team and local councilor Pat Karny at Chill Factor’e.. Percy was very much at home with the temperatures.

 


Oz Promotions provided a consistently high quality service throughout a very demanding month-long schedule for Smokefree Northwest's One Way Street campaign. "The brief required a regional tour with 25 live appearances by the campaign mascot - Percy the Smokefree Penguin. Oz made sure the events happened in a way that made a real impact in the regional media and helped to deliver the Smokefree message effectively. "Clive Naish, Regional Director COI News and PR. If you would like to see some of the images and follow where OZ/Percy travelled please visit www.percypenguinontour.blogspot.com OZ Promotions would like to thank to all those that came and met Percy (including all the football mascots) and I am sure this is not the last we will see of him.